About

In 2024, the American Cancer Society estimates there will be 2 million new diagnoses of cancer in the United States. Beyond the physical and emotional toll, cancer can cause financial hardship, especially when a patient is forced to take time off to recover. Ten years ago, we did something to help change that – and have some fun along the way.

Since then, we’ve brought together our favorite local bands with national touring acts like Noah Kahan and X Ambassadors for a day of good music, good vibes, and good causes. We’ve hosted thousands of attendees on our lawn and have raised nearly $415,000 for Branches of Hope, a fund that provides financial support to local cancer patients with extraordinary expenses.

In celebration of our 10th anniversary, we’re honored to support Vermont’s largest social service organization, Howard Center, as a second beneficiary. Howard Center helps communities thrive by providing support and services to address mental health, substance use, and developmental needs.

All donations for Do Good Fest will be split between Branches of Hope and Howard Center's youth mental health programs. 

About National Life Group

At National Life Group, we are a mission-driven and purpose-filled business. For us, the cause of what we do is as important as the products we sell.

And our cause is a very simple one, directed at the people who live and work on America's Main Streets: To Do good in our communities and with the individual families we serve.

For 175 years, we have aimed to keep our promises to provide families stability in good times and in bad. And throughout that history, we have provided peace of mind to those families as they plan their futures.

We invite you to explore what we have to offer and to join the cause.